EcoSure Wins MAZ Award for Best TV Advert of the Year Celebrating 3rd Place at the 2025 MAZ Awards
EcoSure Zimbabwe, underwritten by Econet Life, is proud to have been recognised at the 2025 Marketers Association of Zimbabwe (MAZ) Awards, where our brand secured 3rd position for Best TV Advert of the Year.
This award is a testament to our mission of making funeral cover relatable, accessible, and deeply connected to everyday Zimbabwean life.
About the Award-Winning Advert
The winning TVC features the much-loved character Mbuya vaTendai, whose humorous and heartfelt encounters highlight the importance of funeral preparedness. Through a mix of relatable cultural scenarios, light humour, and real-life lessons, the advert drives home a powerful message:
“Life is better organised when you have EcoSure.”
The advert connects with audiences by showing the practical and emotional value of funeral cover. By using everyday settings and authentic storytelling, EcoSure demonstrates how affordable plans can protect families and provide dignity during difficult times.
Why This Recognition Matters
This MAZ Award recognises more than just creativity. It shows how advertising can inspire real change by:
- Raising Awareness about the rising costs of funerals in Zimbabwe.
- Educating Families on affordable solutions such as EcoSure funeral cover.
- Celebrating Local Culture by telling stories in a way Zimbabweans can relate to.
For EcoSure, this award highlights our continued commitment to innovation in marketing and communications, ensuring our message reaches people in ways that are both meaningful and memorable.
EcoSure’s Commitment
EcoSure remains dedicated to:
- Providing affordable funeral cover from as little as 0.75 US dollars per month.
- Ensuring fast payouts and nationwide support during times of bereavement.
- Offering flexible packages for individuals, families, and extended dependents.
Winning this MAZ Award motivates us to keep pushing creative boundaries while staying true to our promise: to protect what matters most.
Final Word
Recognition like this at the MAZ 2025 awards proves that creativity can move beyond entertainment and actually change lives. By bringing everyday scenarios onto the screen, EcoSure made funeral cover relatable, practical, and inspiring. Families laughed, nodded, and even got emotional as the ad drove home an important truth: protecting your loved ones doesn’t have to be expensive or complicated.
